From a Study Abroad Inspiration to a Brand Built to Reform the Market

▪ 1997: The Spark from Studying in the U.S.

During his time studying abroad in the United States, our founder Jack encountered the globally renowned supplement brand, GNC. He was struck by how integrally health supplements were woven into daily life—vitamins, fish oil, and plant-based nutrients were a staple across all age groups. This philosophy of “prevention over cure” left a lasting impact on him.

▪ The Harsh Reality Back in Taiwan

Upon returning to Taiwan, Jack found a very different landscape: a supplement market full of hype and confusion. Exaggerated advertising, unclear labeling, and products lacking clinical validation were everywhere. Consumers were often drawn in by low prices or celebrity endorsements, without truly knowing what they were taking. Many even developed the harmful mindset: “I don’t feel anything, so why bother taking supplements?”

▪ 2022: A Personal Mission to Change the Industry

Determined to change the status quo, Jack personally ventured into the heart of the supplement industry. Applying an engineer’s logic and rigor, he visited dozens of ingredient manufacturers worldwide. From thousands of options, he handpicked only those ingredients with clinical backing, U.S. FDA recognition, and compliance with Taiwan’s high standards. He insists on efficacy-first formulations—no dilution, no inflated labels, only clean and honest products that consumers can understand and trust.